中央大學 2025 Holiday Market 盛大登場
EMI × IMBA
推動全英語商務實作、跨文化交流與公益行動攤位收入全額捐助台灣世界展望會，延續愛與關懷
 

【本校訊】中央大學於 2025 年 12 月 3 日在管理學院二館隆重舉辦 2025 Holiday Market Event Day。本活動由管理學院 EMI 辦公室與 IMBA（國際企業管理英語學程）共同主辦，結合全英語課程『跨文化管理 Cross-Cultural Management』、國際文化交流及公益理念，打造一場兼具教育深度與社會影響力的特色市集。
此次 Holiday Market 以「學以致用 × 國際交流」為核心精神，透過 EMI 全英語課程指導，讓學生以英語理解商務經營模式，並親自規劃攤位、設計產品、進行行銷與現場銷售。學生們以各國傳統美食、文化小物與特色料理作為主軸，將課堂內容化為實作成果，讓本地與國際學生在互動中彼此理解，促進語言使用、跨文化溝通與國際視野的拓展。

活動現場氣氛熱烈，不僅展示學生的創意與企劃能力，也讓參與者感受中央大學國際教育的實力與活力。更令人感動的是，所有攤位當日營業收入 全數捐贈予台灣世界展望會，將學習成果化為實質公益，為弱勢兒童與家庭帶來更多希望。

台灣世界展望會作為國內最具代表性的公益慈善組織之一，長年致力於兒童保護、教育資源、急難救助與國際援助等工作。自成立以來，透過助學計畫、社區培力、災害救援與弱勢家庭支持機制，持續在台灣各地與全球多國推動改善生活與教育環境的行動。中央大學本次以實作課程結合公益捐款，期望鼓勵學生以實際行動關懷社會，將學習轉化為長遠的影響力。

EMI 辦公室主任暨 IMBA 系主任許文錦表示，本次活動不僅是商務應用的實作練習，更是語言、文化與公益的交會，「透過全英語的學習場域，學生能與不同文化背景的同學交流，而與世界展望會合作的公益捐款，更能讓學生明白世界公民的責任與意義。」
管理學院院長葉錦徽也強調：「語言的學習唯有透過實際應用，才能真正深化能力。Holiday Market 讓學生有機會在真實情境中運用英語、展現創意並鍛鍊企劃能力，是管理教育非常重要的一環。」

中央大學管理學院將持續推動 EMI 教育、國際交流與公益合作，期望透過跨領域的學習與實踐，使學生在面對全球化挑戰時具備更全面的視野與能力，並以知識與行動回饋社會。

 National Central University 2025 Holiday Market Grand Opening
EMI × IMBA Promote English-Medium Business Practice, Cross-Cultural Exchange, and Social Good

All Booth Proceeds Donated to World Vision Taiwan to Continue Spreading Love and Care

[NCU News] National Central University held the 2025 Holiday Market Event Day on December 3, 2025, at the College of Management Building II. The event was co-organized by the College of Management’s EMI Office and the IMBA (International Master of Business Administration) program. Integrating the all English course Cross-Cultural Management, international cultural exchange, and public welfare, the event created a unique market featuring both educational depth and social impact.

The Holiday Market embraced the core spirit of “Learning in Practice × International Exchange.” Guided by EMI all English instruction, students learned business operation models in English and took charge of booth planning, product design, marketing, and on site sales. Centering on traditional foods, cultural items, and specialty dishes from around the world, students transformed classroom learning into practical outcomes. Through lively interactions between local and international students, the event enhanced language use, cross-cultural communication, and global perspectives.

The market was full of energy, showcasing students’ creativity and project planning skills while also highlighting the strength and vitality of NCU’s international education. Even more inspiring, all proceeds from the booths were donated in full to World Vision Taiwan, transforming academic achievements into meaningful social contributions and bringing hope to vulnerable children and families.
As one of Taiwan’s most representative charitable organizations, World Vision Taiwan has long been dedicated to child protection, educational resources, emergency relief, and international aid. Since its establishment, it has continuously worked to improve living and educational environments through scholarship programs, community empowerment, disaster relief, and support mechanisms for disadvantaged families across Taiwan and around the world. By combining hands-on coursework with charitable donations, NCU hopes to inspire students to care for society through real action and to transform learning into long-term impact.

Professor Hsu Wen-Chin, Director of the EMI Office and Chair of the IMBA program, stated that the event served not only as practical training in business application but also as a convergence of language, culture, and public service. “Through an English-medium learning environment, students can interact with classmates from diverse cultural backgrounds. Our collaboration with World Vision through charitable donations further helps students understand the responsibility and meaning of being global citizens.”
Dean Yeh Chin-Hui of the College of Management also emphasized, “Language learning can only be deepened through real-world application. The Holiday Market allows students to use English in authentic situations, showcase creativity, and strengthen project management abilities an essential component of management education.”

The NCU College of Management will continue to promote EMI education, international exchange, and public welfare collaborations. Through interdisciplinary learning and practice, the college aims to equip students with broader global perspectives and stronger capabilities to face global challenges, while encouraging them to give back to society with knowledge and action.